The Chew-It-Yourself Toothbrush for Dogs(tm) is a scientifically designed dental device that encourages your dog to brush its own teeth. Untreated dental problems can lead to periodontal disease, tooth loss and other serious health problems.Chew toys and bones can help clean your dog’s teeth, but they don’t clean down to the gum line. The Easy Brush has actual toothbrush bristles on both sides that remove food, plaque and debris from your dog’s teeth, down to the gums. The patented design allows your dog to chew the Easy Brush like a bone, cleaning its teeth as it chews. NOTE: This is not a chew toy.Only takes 2 minutes every other dayReal bristles clean down to the gum lineFreshens breathCleans plaque and debrisHelps fight tartar buildupComes with one small tube of Petrodex(reg) enzymatic dog toothpasteThe Easy Brush is as easy as 1-2-3 to use:Squeeze a small amount of dog toothpaste into top and bottom bristles on one end of the brush. Press the paste deep down into the bristles and wipe off excess toothpaste from surface of bristles.Allow your dog to chew on the Easy Brush for 2-3 minutes of actual chewing time, then take the Easy Brush away. Excessive brushing can irritate gums. For best results use at least every other day.Rinse out brush and dry, or place in dishwasher to clean after every use.Watch your dog while it uses the Easy Brush. Prolonged, aggressive chewing may damage the Easy Brush. Immediately remove the Easy Brush if damaged. Excessive brushing can irritate gums. DO NOT LEAVE PRODUCT WITH DOG UNATTENDED. DO NOT let your dog chew more than 5 minutes a day. NEVER use human toothpaste with Easy Brush. Human toothpastes contain ingredients that may be harmful to your dog.